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Рожков И. Я. Международное рекламное дело Москва: Банки и биржи, ЮНИТИ. 1994 175s., binding type: paperback.

Category: Book, journal, almanac

Rubric: Advertisement; Business, Management, Marketing; Textbooks and manuals for students;

Place of origin of goods: Россия

Language: Russian

Description: Рассмотрен опыт рекламы промышленно развитых стран. Реклама рассматривается как комплекс маркетинговых коммуникаций. Показана роль рекламы в стимулировании экспортной деятельности и интеграции в мировое хозяйство.

Status: хорошее

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Price 140,00 грн.

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